Greg Zatulovsky

Profile

I help non-profit and charitable organizations modernize the way they run — their finances, their operations, and their technology — so their teams get real time back for the mission. I spent fifteen years inside the sector doing this work myself, leading finance and operations in children’s and adult mental health. Today I run PF TECH, where I teach grassroots organizations to build and run these systems for themselves.

Experience

Founder & CEO·Purpose Forward & PF TECH

2021 – Present · Remote, serving North America & beyond

I founded both organizations to help grassroots non-profits modernize their finances, operations, and technology — and to teach their teams to build and run those tools themselves.

Director, Finance & Corporate Services·CMHA Toronto Branch

2018 – 2021 · Toronto

I led finance, IT, HR, and operations for a 350-person mental-health organization across 13 sites — and built the COVID-19 screening tool we shared free with more than 200 non-profits.

Finance Manager·Sick Kids Centre for Community Mental Health

2013 – 2017 · Toronto

I ran finance for an $18-million children's mental-health charity and guided its integration into the Hospital for Sick Children.

Governance & board work

I’ve held treasurer and board roles across housing rights, international human rights, and sector data — the same financial and operational rigour, applied in the boardroom.

2023 – PresentCommittee Member, Data Working Group · Imagine Canada
2022 – 2024Board Treasurer · Amnesty International Canada
2019 – 2021Board Co-Chair / Treasurer · Canadian Centre for Housing Rights

Recognition

Awards, builds, and milestones from twenty years across the corporate and non-profit worlds — and a little athletic history.

2025Host, CPA Ontario Not-for-Profit Conference
2024$360K ARR bootstrapped at Purpose Forward in under 3 years
2021CPA Ontario Emerging Leader Award
2020Built the COVID staff/client screener in four days
2017Represented Canada internationally in soccer (final appearance 2017)
2013Found a $14M/year rounding error at Labatt
2010SAP Site Lead under one year of experience
2008PASS Leader rating 4.72 / 5
2006Ontario Men's Soccer Rookie of the Year
2006Ontario Men's Soccer First Team All-Star
1995Ontario Youth Chess Champion

Education & credentials

CPA (CMA), Honours Bachelor of Commerce in Accounting from York University, and ongoing professional certifications in non-profit finance and automation.

2021Robotic Process Automation (RPA) Certificate · AICPA & RPA Academy
2018Not-for-Profit and Charity Finance Leadership Certificate · CPA Ontario
2015QuickBooks Online ProAdvisor Certification · Intuit
2014Leaders for Success Certificate · George Brown College & MCYS
2011Chartered Professional Accountant (CPA, CMA) · CPA Ontario
2011Strategic Leadership Program · CMA Ontario
2004 – 2009Honours Bachelor of Commerce — Specialization in Accounting · York University

Core strengths

Non-profit finance & operations leadership
Technology & systems modernization
Automation & responsible AI
Board governance & strategy
Teaching & capacity-building

Explore my capabilities

Speaking & workshops

Teaching has run through everything I’ve done, from tutoring management accounting at York to hosting CPA Ontario’s 2025 Not-for-Profit Conference. I speak about practical AI, operations, and governance in the non-profit sector — conference sessions, board retreats, and staff workshops.