Greg Zatulovsky, CPA, CMA

Non-Profit Finance, Operations & Technology Executive

Phoenix, AZLinkedInPF TECH

Leadership profile

I am a CPA with more than 15 years of leadership across finance, operations, technology, and people inside resource-constrained non-profits. I led the corporate-services portfolio for a $36-million, 300-plus-person, 13-site organization; across Purpose Forward and PF TECH, I have since served 25–30 non-profits and manage more than $15 million in ongoing client budgets. My work makes complex financial and technical decisions understandable to boards, executives, and staff.

CPA Ontario recognized that sector-translation work with its 2021 Emerging Leader Award. In 2025, I hosted its Not-for-Profit Conference for more than 300 participants; the day received an overall rating of 9.1/10.

Executive scope

Finance & governance: Fund accounting, restricted funding, budgeting, forecasting, reporting, grants, audit, treasury, controls, risk, and board support.

Corporate services & people: Payroll, benefits, HR administration, procurement, facilities, insurance, privacy, legal coordination, donor systems, and IT oversight.

Modernization & adoption: Systems integration, automation, business intelligence, responsible AI, process redesign, training, facilitation, and public speaking.

Professional experience

Founder & Chief Executive Officer

PF TECH · preceded by Purpose Forward

2021–Present

Built both organizations across strategy, governance, finance, marketing, business development, technology, people, operations, and service design. PF TECH has been the current vehicle for this work since 2025.

  • Together, the organizations have served 25–30 non-profits across Canada, the United States, and Latin America.
  • Lead fund accounting, budgeting, payroll and benefits, funder reporting, controls, board reporting, systems, and process improvement across more than $15 million in ongoing client budgets.
  • Deployed an authenticated workflow supporting more than 5,000 transactions and $2 million annually; the controlled process saves 8–10 hours monthly in quieter periods and three to five days monthly at peak.

Director, Finance & Corporate Services

Canadian Mental Health Association, Toronto Branch

2018–2021

Senior leadership-team member and most senior corporate-services executive at a 13-site, 300-plus-person community mental-health provider with a $35-million-plus annual budget.

  • Three managers, 18 permanent staff, and relief coordinators reported through me across finance, IT, HR, payroll, benefits, procurement, facilities, risk, privacy, compliance, and administration.
  • Annual revenue grew from approximately $23 million to $36 million while budget variance fell from 5–6% to below 2%.
  • A multi-year systems modernization improved staff reporting of effective tools and resources by 14% year over year; the same operating foundation supported uninterrupted client access during the COVID-19 transition.

Finance Manager

SickKids Centre for Community Mental Health · formerly Hincks-Dellcrest Centre

2013–2017

Led finance for a 200-plus-person, $20-million-plus children’s mental-health provider operating across three related entities.

  • A redesign combining automation, digitization, role realignment, metrics, training, and documentation reduced finance staffing costs by 40% and shortened month-end close by five business days while maintaining controls and improving service.
  • Led post-merger financial integration across the chart of accounts, payroll, systems, data migration, controls, reporting, budgeting, partial team transition, and policy harmonization.

Governance & sector leadership

Board Treasurer & Finance/Audit Committee Chair · Amnesty International Canada

2022–2024

Oversaw budgets, audit, financial reporting, and reporting to members for a national human-rights charity operating at approximately $15 million annually; recruited and mentored an incoming finance leader.

Board Co-Chair & Treasurer · Canadian Centre for Housing Rights

2019–2021

Co-chaired the board and Finance Committee, led Executive Director recruitment and rebranding, and supported national-expansion planning.

Member, Federal Nonprofit Data Coalition · Imagine Canada

2022–Present

Advocates for better-quality, more consistent federal data on Canadian non-profits and charities.

Recognition & sector presence

  • 2025: Hosted CPA Ontario’s Not-for-Profit Conference for more than 300 participants; 9.1/10 overall day rating.
  • 2021: CPA Ontario Emerging Leader Award.
  • 2020: Co-built a daily COVID-19 screener in four days and made it available free to more than 200 non-profits.

Education & credentials

CPA, CMA · Honours Bachelor of Commerce, York University · Not-for-Profit and Charity Finance Leadership Certificate, CPA Ontario · Robotic Process Automation Certificate, AICPA

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