Greg Zatulovsky, CPA
Founder & CEO, PF TECH
Profile
Greg helps non-profit and charitable organizations modernize the way they run — their finances, their operations, and their technology — so they can spend less time on paperwork and more on their mission. He spent fifteen years inside the sector as a finance and operations leader in children’s and adult mental health, and now leads PF TECH, where the focus has shifted from doing the work for organizations to teaching them how to do it themselves.
Experience
2021 – Present · Toronto
Founded and runs both organizations to help grassroots non-profits modernize their finances, operations, and technology — and to teach their teams to build and run those tools themselves.
2018 – 2021 · Toronto
Led finance, IT, HR, and operations for a 350-person mental-health organization across 13 sites. Built the COVID-19 screening tool that was shared free with more than 200 non-profits.
2013 – 2017 · Toronto
Ran finance for an $18-million children's mental-health charity and guided its integration into the Hospital for Sick Children.
- 2012 – 2018Managing Director · Strategic Accounting Professional Corporation
- 2012 – 2013Corporate Auditor · Labatt Breweries of Canada / AB InBev
- 2009 – 2011Senior Financial & Production Analyst · SAP Site Lead · Kraft Foods Inc.
- 2009Financial Analyst Intern · Rogers Communications
Recognition
- Host, CPA Ontario Not-for-Profit Conference(2025)
- CPA Ontario Emerging Leader Award(2021)
- Built the COVID staff/client screener in four days(2020)
- 2024$360K ARR bootstrapped at Purpose Forward in under 3 years
- 2017Represented Canada internationally in soccer (final appearance 2017)
- 2013Found a $14M/year rounding error at Labatt
- 2010SAP Site Lead under one year of experience
- 2008PASS Leader rating 4.72 / 5
- 2006Ontario Men's Soccer Rookie of the Year
- 2006Ontario Men's Soccer First Team All-Star
- 1995Ontario Youth Chess Champion
Governance & board work
Treasurer and board roles across housing rights, international human rights, and sector data — bringing financial and operational rigour to the boardroom.
- 2023 – PresentCommittee Member, Data Working Group · Imagine Canada
- 2022 – 2024Board Treasurer · Amnesty International Canada
- 2019 – 2021Board Co-Chair / Treasurer · Canadian Centre for Housing Rights
- 2012 – 2014Board Member (early career) · Family Service Toronto
- 2013Board Member (early career) · One-Spark
Education & credentials
CPA (CMA), Honours Bachelor of Commerce in Accounting from York University, plus ongoing professional certifications in non-profit finance, automation, and more.
- 2021Robotic Process Automation (RPA) Certificate · AICPA & RPA Academy
- 2018Not-for-Profit and Charity Finance Leadership Certificate · CPA Ontario
- 2015QuickBooks Online ProAdvisor Certification · Intuit
- 2014Leaders for Success Certificate · George Brown College & MCYS
- 2011Chartered Professional Accountant (CPA, CMA) · CPA Ontario
- 2011Strategic Leadership Program · CMA Ontario
- 2004 – 2009Honours Bachelor of Commerce — Specialization in Accounting · York University
Core strengths
- Non-profit finance & operations leadership
- Technology & systems modernization
- Automation & responsible AI
- Board governance & strategy
- Teaching & capacity-building